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Our passion lies in giving everyone the tools, knowledge, and expertise to make data-driven decisions.ย Our services, content, and community support help strengthen the meaning of your data to make better business decisions.
Our Values
Lifelong learning
With the ever-changing scope of technology, a โnever stop learningโ mindset is a necessity. We encourage our employees and our community to keep up with the latest developments in their fields.
Iterate
Hard work and perseverance is an important component in continued success; if at first, you donโt succeed, iterate.
First Class Service
We strive to deliver the best customer service in all that we do. When you get Iteration Insights, your organization is backed by the full team!
Collaboration
We are nothing without the team that supports us. By working together, and sharing information and knowledge, we empower our team and our partners to go further.
Thought Leadership
Technology moves faster every year, which is why itโs vitally important to stay at the forefront of innovation in business intelligence and data-driven solutions.
Community
By sharing knowledge and learning with those around us in the data analytics space, we foster growth and push the industry forward.
Communication
We believe that communication is key to everything that we do at Iteration Insights. It is the cornerstone of being able to empower people with data.
Data-driven
Fact-based decisions built on processes are powerful tools that change how we operate. This is the foundation of every solution we offer our partners.
Diversity, Equity, Inclusion & Belonging
People, of all different backgrounds, are so important to our company. Itโs our aim to make every single person who walks through our doors virtually and in-person feel valued, listened to, and respected.
Our Analytics Team
With backgrounds across 11+ different industries, our team members possess broad skill-set and experience-base to understand a wide range of processes and data. This range of experience is only possible through our focus on mentoring every new team member as they transition to business analytics, and it has allowed for the maximum amount of growth and flexibility. Our teamโs diversity, combined with their broad array of skills and chemistry to work together seamlessly, gives every partner we work with access to an agile, dedicated group of analysts with a deep pool of knowledge.
Our Roots
In 2017, Chris founded Iteration Insights with the vision of creating a world-class team. The desire was to do something different from traditional consulting and the common metrics used for success. With a background in analytics and companies’ desire for analytics, the entrepreneurial voice inside his head knew that now was the time to give this business a shot.
To do this, Chris knew he needed an analytics architect with the technical expertise required to be a leader in this industry. Immediately, Chris thought of Jarid McKenzie whom he had taught back in 2010 for a Business Intelligence Post Degree Certificate.
After meeting and realizing they had a shared vision for a consulting firm that empowered people, prioritized family as well as having a work/life balance. Jarid agreed to come on as co-owner. Together, the two set out to change how business analytics consulting was done.
In 2018, Iteration Insights became a certified Microsoft Partner and in 2022 achieved the Data & AI Solutions Partner designation. By 2021, the company has worked with partners across nine different industries and grown to employ a diverse team, many of whom had been hired locally from Alberta post-secondary institutions.
This rapid growth and supportive team mentality allowed them to post profits each year, and share those profits with their employees.
Chris Sorensen
Chris Sorensen, CPA, CGA, is the Founder and President of Iteration Insights. With over 20 years of consulting and teaching experience, he offers practical training, bridging theory with real-world technology applications.
Chris has managed numerous data projects across various sectors, providing solutions and enabling organizations with analytics. He is a published author for Microsoft Press, focusing on data analytics, Power BI, and Microsoft data certification exam preparation.
At Iteration Insights, Chris is dedicated to nurturing and expanding the data analytics community in Calgary and Western Canada.
Jarid McKenzie
Jarid McKenzie serves as Partner and Lead Analytics Architect at Iteration Insights. He holds a BSc. in Mathematics and Statistics and certified in Business Intelligence from the University of Calgary.
With ten years of digital industry experience, Jarid leads our analytics consultants and designs solutions thatย ensure our clients have the best possible analytical environment. Whether that’s building cloud infrastructure to support an automated environment or training analysts to use tools in a better fashion.
Active within Calgary Fabric User Group, Jarid often shares his expertise at data analytics conferences.
