About Us

Our Mission

Our mission is to equip our partners with the solutions and skills to succeed in their digital modernization journey. 

We accomplish this by streamlining our partners’ people, processes, data, and technology, which offers critical insights into their data. With clarity in the digital space, our partners are able to make better business decisions as a whole.

Our Vision

Our vision is for our partners to thrive in the ever-changing digital workspace. That means we will continue to expand our offerings to drive value for our partners and strive to create the most reputable analytics organization in Western Canada so our partners know they can depend on our team.

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Chris at home teaching set up
Chris at home teaching set up

Our Team

With backgrounds across 19 different industries, our team members possess broad skill-set and experience-base to understand a wide range of processes and data. This range of experience is only possible through our focus on mentoring every new team member as they transition to business analytics, and it has allowed for the maximum amount of growth and flexibility. Our team’s diversity, combined with their broad array of skills, along with their chemistry to work together seamlessly, gives every partner we work with access to an agile, dedicated group with a deep pool of knowledge.
The Iteration Insights team at a cooking class!

Our Values

It is only through the success of our partners that we can succeed. That’s why we build genuine partnerships with every organization we work with to help them become self-sufficient and create the data-driven culture they desire. This investment in the success of our partners has grown lasting relationships that have benefited both organizations. Ultimately, we deliver quality work that we are proud to stand behind and equip our partners to get the most out of our solutions.

Lifelong learning

With the ever-changing scope of technology, a ‘never stop learning’ mindset is a necessity. We encourage our employees and our community to keep up with the latest developments in their fields.

Grit

Hard work and perseverance is an important component in continued success; if at first, you don’t succeed, iterate.

First Class Service

We strive to deliver the best customer service in all that we do.

Collaboration

We are nothing without the team that supports us. By working together, and sharing information and knowledge, we empower our team and our partners to go further.

Thought Leadership

Technology moves faster every year, which is why it’s vitally important to stay at the forefront of innovation in business intelligence and data-driven solutions.

Community

By sharing knowledge and learning with those around us in the data analytics space, we foster growth and push the industry forward.

Diversity

People, of all different backgrounds, are so important to our company. It’s our aim to make every single person who walks through our doors virtually and in-person feel valued, listened to, and respected.

Data-driven

Fact-based decisions built on processes are powerful tools that change how we operate. This is the foundation of every solution we offer our partners.

Support Local

We are your friendly neighborhood consultants. Western Canada is full of world-class talent and we are proud to work with local businesses and contractors.

Our Founders

In 2017, Chris founded Iteration Insights with the vision of creating a world-class team. The desire was to do something different from traditional consulting and the common metrics used for success. Instead, the goal was to create a company that had a balanced scorecard approach and where the people, processes, technology were done right from the start. With a background in analytics and the industry trending towards analytics, the entrepreneurial voice inside his head knew that now was the time to give this business a shot.

To do this, Chris knew he needed an analytics architect with the technical expertise required to be a leader in this industry. Immediately, Chris thought of Jarid McKenzie whom he had taught back in 2010 for a Business Intelligence Post Degree Certificate.

After meeting and realizing they had a shared vision for a consulting firm that empowered people, prioritized family as well as having a work/life balance. Jarid agreed to come on as co-owner. Together, the two set out to change how business analytics consulting was done.

The company grew rapidly, and in late 2018, Iteration Insights became a certified silver Microsoft Partner. By 2020, the company has worked with partners across nine different industries and grown to employ a diverse team of 16 members, many of whom had been hired locally from Alberta post-secondary institutions.

This rapid growth and supportive team mentality allowed them to post profits each year, and share those profits with their employees.

Chris Sorensen

Chris Sorensen, MCSE (Data Management and Analytics) and MCT, is the Founder and President of Iteration Insights. A consultant, architect, educator, author, and coach with nearly 20 years experience in the analytics space. 

Chris provides strategic and architectural advisory services to companies across a variety of industries. He has experience leading numerous Power BI and Excel PowerPivot projects and in 2018, he wrote the book Microsoft Press Exam Ref 70-779 Analyzing and Visualizing Data with Microsoft Excel.

At Iteration Insights, Chris exudes passion for growing and fostering the data analytics community in Calgary and Western Canada. That same push for excellence shows up in his desire to deliver the best results for his clients and for the company. 

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Jarid McKenzie

Jarid McKenzie, BSc. In Mathematics and Statistics and certified in Business Intelligence from the University of Calgary, is co-owner and Lead Analytics Architect for Iteration Insights.

Jarid has eight years of experience working in the digital space, including teaching Business Intelligence at the University of Calgary and the Southern Alberta Institute of Technology (SAIT). Currently, he is on the advisory board for the Business Intelligence Program at SAIT and is a mentor to many graduates from this course.

As an active member of the Power Platform and Azure Analytics User Groups in Calgary, Jarid loves to share his knowledge with the community by speaking at major data analytics events, such as the Power Platform World Tour held in Calgary last year. 

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