FAQ With Iteration Insights

When it comes to finding your next opportunity, deciding which organization to join is a big decision. Some example questions to consider are:

  • About the Company – what does the business do?
  • What are the tools I’m expected to know?
  • What is the culture like?
  • Are their opportunities for growth and development?
  • How is the organization responding to COVID-19?

These are important questions that are critical to helping you make an informed decision about the type of organization you want to be a part of. To help, we have created a frequently asked question guide to help you learn a little bit about Iteration Insights’ history and get to know our organization better so that YOU have the data to make an informed decision regarding the next steps in your career. 


About Iteration Insights

When was Iteration Insights founded?

Chris Sorensen founded Iteration Insights in 2017 with the desire to do something different from traditional consulting and the commonly used metrics used for success.
Instead, the goal was to create a company with a balanced scorecard approach where the people, processes, data, and technology were the priority from the start.
After meeting Jarid McKenzie and realizing they had a shared vision for a consulting firm that empowered people, prioritizing family and work/life balance. Jarid agreed to come on as co-owner. Together, the two set out to change the business of analytics consulting.

About Iteration Insights

Iteration Insights is a tech-enabled Data Analytics consulting firm located in Calgary, Alberta.

What does Tech-Enabled mean?

Tech-enabled means we utilize existing technology to facilitate our business. We don’t create new technology or custom software. We use the Microsoft Suite of products to design solutions for our partners and specialize in data infrastructure and data visualizations.

What does Iteration Insights do?

Have you ever worked with data in an excel spreadsheet? You may have had to deal with many issues such as incorrect calculations, confusing and complex tables, or multiple versions.

We help organizations eliminate these pain points with data by designing and implementing modern analytics solutions. We do this with our 4 core offerings: Data Strategy & Assessment, Data Analytics Solution Delivery, Power BI Training & Coaching, Support & Managed Services.

Technologies and Projects We Work On

What technology does Iteration Insights use?

Iteration Insights is a Microsoft Gold Partner in Data Analytics, Data Platform, and Cloud Platform. We specialize in Microsoft’s analytics suite of products from the back end utilizing Azure cloud solutions to the front end in building sustainable Business Intelligence reports using Power BI.

What is Power BI and where can I learn more about it?

Power BI is a business analytics service tool provided by Microsoft that empowers people and organizations with access to critical intelligence.

There are three licenses for Power BI: Free, Power BI Pro, and Power BI Premium. These licensing options provide the flexibility to select the model that best meets the needs of individual users and entire organizations.

Whether that’s equipping users with access to self-service BI, broadening the reach of BI content for users occasionally viewing dashboards and reports, elevating storage sizes, increasing refresh rates, and introducing other performance capabilities based on workload requirements.

Iteration Insights also offers two training courses for Power BI: Introduction to Power BI and Intermediate Power BI. Whether you are just starting out with Power BI or looking to build fully-fledged sustainable dashboards, our training had you covered.

To learn more about Power BI, please visit the Microsoft website

What is Azure and where can I learn more about it?

As explained in Wikipedia, Microsoft Azure is a cloud computing software operated by Microsoft for application management via Microsoft-managed data centers. It provides software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS) and supports many different programming languages, tools, and frameworks, including both Microsoft-specific and third-party software and systems.

At Iteration Insights, we build data warehouses, data lakehouses, and more utilizing the Azure suite of products including Azure Synapse.
For more information about Microsoft Azure please visit the Microsoft website

What types of industries does Iteration Insights work with?

Iteration Insights specializes in data. The data is industry agnostic which means we can design solutions for any industry.

Some examples of industries we’ve designed solutions for in the past include Fin-Tech, Agriculture, Manufacturing, Retail, Insurance, Education, Investments, Transportation, Oil & Gas to name a few.

View a Power BI solution that we built for one of our Education clients.

What does “Consulting Done Differently” mean?

At Iteration Insights, we say that when you partner with us, you do not get just one consultant, you have the entire team supporting that person. This is how we exemplify our collaborative culture where we work and learn together to fulfill our mission of empowering people with data.

What does a typical day for an Analytics Consultant look like?

Our consultants work on a variety of projects to serve our client’s needs. Projects can span from a back-end focus that utilizes data engineering skills or could focus on front-end solutions using DAX and Power BI to provide insights through Power BI reports.

Does Iteration Insights work with legacy technology?

Typically, no. However, in rare situations, we may have to if a project requires it.

Does Iteration Insights work with the latest technology?

Yes! The work and projects completed by our consultants utilize the latest technology and modern tools that Microsoft offers.

Where can I see some of the projects Iteration Insights has worked on?

We have some public examples of work we’ve done in collaboration with our partners.

Check out our partner showcase where Iteration Insights worked with the Learner Reporting team at Bow Valley College to create an automated and fully interactive Fact Book that enables users to self-serve on critical business questions in a timely manner.

Iteration Insights and Colleges & Institutes Canada (CICan) partnered to create a self-service analytics environment utilizing Power BI and Azure Synapse, check out the video here.

We also have an interactive blog on our website where you can see a movement challenge dashboard that two of our practicum students created for our company’s internal movement challenge in June 2021.

Roles and Opportunities at Iteration Insights

What types of roles are there at Iteration Insights?

At Iteration Insights we have two departments. Analytics Consultants and Business Support. Our consultants work on projects for our clients. These projects can require them to wear the hat of a Data Analyst or a Data Engineer depending on the project. Our Business Support team has Human Resources, Marketing, Business Development, Project Coordinator, Technical Writer, and Video Producer.

Does Iteration Insights hire practicum students?

Yes! Iteration Insights regularly hires practicum students from a variety of different post-secondary institutions in Calgary. Applicable courses that we look for include Business Intelligence, Data Analytics, Computer Science, Statistics, and UI/UX.

Where can I apply for job opportunities at Iteration Insights?

Iteration Insights has recently incorporated LinkedIn Recruiter to host our hiring process. All candidates can apply directly through our job postings on the company’s LinkedIn page.

Where is the team at Iteration Insights working during COVID-19?

We are dedicated to the health and safety of our team. All current and future employees are working remotely until appropriate provincial and federal recommendations deem otherwise.

Where can I learn more about the culture at Iteration Insights?

Check out our About Us page on our website as well as our Life Page on LinkedIn. You can also find us at the Calgary Power Platform and Azure Analytics User Groups.
We look forward to connecting with you and hope this information helps you on your career journey wherever that may take you!

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Joelle is the Human Resource Generalist. She received her Business Administration with a specialization in Human Resource Management credentials from Bow Valley College and is currently working towards her professional designation from the Chartered Professionals in Human Resources Management Association of Alberta. Joelle's passion is helping to facilitate an organizational culture where people feel valued, understood, and respected. As a thought leader who is enthusiastic about HR Strategy, Change Management and Reinventing the culture of work.

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